Marketing
Plan, ship, and measure across every channel, content calendar, brand voice, AI-assisted drafting, and campaign analytics.
What Marketing is in ThorStack
The Marketing module, internally named Social & Content, is your single content calendar across Instagram, TikTok, LinkedIn, X, YouTube, and email. Drafting, scheduling, and analytics live in one place. Brand-voice templates keep tone consistent across channels and across the people drafting on your behalf.
The objects
| Object | What it represents |
|---|---|
| Calendar item | A post, ad, email, or campaign step on a specific date and channel. |
| Asset | A piece of media (image, video, copy block) that can be reused across calendar items. |
| Campaign | A collection of calendar items tied to a goal, launch, sale, drip, sequence. |
| Brand voice | A reusable template that constrains tone, length, do/don't rules. |
| Audience | A segment built on CRM and Commerce data, e.g. "lapsed Shopify customers in CA". |
Brand voice
Brand voice templates are enforced at draft time. When the Marketing agent (Echo) drafts a post, the brand voice constraints are part of the prompt and the output is validated before it lands in your queue. You can have multiple voices, one for the founder's LinkedIn, one for the brand Instagram, one for support replies.
AI-assisted drafting
Echo can:
- Turn a blog post into a 5-tweet thread plus a LinkedIn carousel.
- Produce three variant captions for an Instagram post and let you pick.
- Draft a four-email drip from a single brief.
Every output is a draft by default. Publishing is gated; see Approval gates.
Audience targeting
Audiences are built on the same data as CRM and Commerce, deduped customers, deal stages, order history, customer health. So a campaign aimed at "customers who bought a winter jacket last year, opened our last newsletter, and live in regions with snow this week" is one query, not three exports stitched together.
Analytics
Cross-channel analytics roll up to:
- Reach, engagement, conversion per campaign.
- Channel-level cohorts (LinkedIn vs. email).
- Attribution back to deals (B2B) or orders (DTC).
Analytics respect your RBAC roles, Marketing leads see everything, contributors see their own channels.
Next
- CRM, where leads from marketing land.
- eCommerce, where DTC conversions land.
- Approval gates, what gets human-approved before publishing.