Marketing
Plan, ship, and measure across every channel — content calendar, brand voice, AI-assisted drafting, and campaign analytics.
What Marketing is in ThorStack
The Marketing module — internally named Social & Content — is your single content calendar across Instagram, TikTok, LinkedIn, X, YouTube, and email. Drafting, scheduling, and analytics live in one place. Brand-voice templates keep tone consistent across channels and across the people drafting on your behalf.
The objects
| Object | What it represents |
|---|---|
| Calendar item | A post, ad, email, or campaign step on a specific date and channel. |
| Asset | A piece of media (image, video, copy block) that can be reused across calendar items. |
| Campaign | A collection of calendar items tied to a goal — launch, sale, drip, sequence. |
| Brand voice | A reusable template that constrains tone, length, do/don't rules. |
| Audience | A segment built on CRM and Commerce data — e.g. "lapsed Shopify customers in CA". |
Brand voice
Brand voice templates are enforced at draft time. When the Marketing agent (Echo) drafts a post, the brand voice constraints are part of the prompt and the output is validated before it lands in your queue. You can have multiple voices — one for the founder's LinkedIn, one for the brand Instagram, one for support replies.
AI-assisted drafting
Echo can:
- Turn a blog post into a 5-tweet thread plus a LinkedIn carousel.
- Produce three variant captions for an Instagram post and let you pick.
- Draft a four-email drip from a single brief.
Every output is a draft by default. Publishing is gated; see Approval gates.
Audience targeting
Audiences are built on the same data as CRM and Commerce — deduped customers, deal stages, order history, customer health. So a campaign aimed at "customers who bought a winter jacket last year, opened our last newsletter, and live in regions with snow this week" is one query, not three exports stitched together.
Analytics
Cross-channel analytics roll up to:
- Reach, engagement, conversion per campaign.
- Channel-level cohorts (LinkedIn vs. email).
- Attribution back to deals (B2B) or orders (DTC).
Analytics respect your RBAC roles — Marketing leads see everything, contributors see their own channels.
Next
- CRM — where leads from marketing land.
- eCommerce — where DTC conversions land.
- Approval gates — what gets human-approved before publishing.