ThorStackThorStack

Marketing

One brand voice.
every channel.

Plan, draft, schedule, and ship across Instagram, TikTok, LinkedIn, X, YouTube, and email from one calendar. Brand voice locked in, AI assist on the first draft, and Echo (the CMO agent) watching the queue so nothing rots in 'Scheduled' that should've gone out yesterday.

acme.thorstack.com / social / calendar

Content calendar

5 channels
Mon
IG
Carousel
Tue
X
Thread
Wed
in
Article
Thu
TT
Reel
Fri
IG
Story
Draft · brand voice onScheduled

“Books that close themselves. Meet the finance stack built for operators, not bookkeepers. →”

AI-drafted · token refresh keeps X publishing reliably

From brief to broadcast

Six rituals that turn ideas into a shipped calendar.

  1. 01
    Brief

    Start from an objective or a campaign, and Echo turns it into a thread of posts, an email, and the supporting asset list across the channels you've connected.

  2. 02
    Draft

    AI assist on the first cut, anchored to your brand voice profile. Edit in a full WYSIWYG editor with channel-specific previews on the right.

  3. 03
    Approve

    Internal review with comments and inline approvals. Multi-stage approval routes for regulated industries, every decision audit-logged.

  4. 04
    Schedule

    Drag onto the calendar, pick the slot, lock the channel. Optimal-time suggestions from your account's historic engagement data.

  5. 05
    Publish

    Native APIs to every connected channel, no third-party scheduler middleman. Failed posts retry automatically with operator alerts.

  6. 06
    Measure

    Engagement, reach, click-through, and pipeline contribution rolled up per post, campaign, and channel, capped off with a Monday memo from Echo.

Nine integrated capabilities

The marketing stack that ships every Monday.

Capability 01

Unified Content Calendar

Every post, every channel, every campaign on one drag-and-drop calendar. Filter by channel, by campaign, by approver. See conflicts before they ship.

What's included
  • Day / week / month / campaign views
  • Drag-and-drop scheduling across channels
  • Conflict detection (duplicate posts, overlapping promos)
  • Per-campaign rollups across channels
  • Time-zone-aware delivery per audience

Capability 02

Social Publishing: Native

Instagram, TikTok, LinkedIn, X, Facebook, and YouTube Shorts, all published via the channel's native API rather than a third-party scheduler. Real reach, real analytics, no middle-tier ToS to wrestle. X is a first-class target: tokens auto-refresh before every publish and media uploads through the X API v2, so scheduled posts keep going out instead of silently failing two hours after you connect.

What's included
  • Instagram + TikTok + LinkedIn + X + YouTube Shorts
  • Native API publishing (no third-party gateway)
  • X token auto-refresh + v2 media for reliable scheduled posts
  • Channel-specific preview while drafting
  • Retry on transient failures with operator alerts
  • Per-channel best-time suggestions from historical data

Capability 03

Email Broadcasts & Newsletters

Branded email campaigns to CRM segments, scheduled or triggered. Per-recipient personalisation, A/B subject testing, deliverability monitoring, and CAN-SPAM-compliant unsubscribe handling.

What's included
  • Segment-driven sends from CRM filters
  • A/B subject-line testing with auto-winner
  • Per-recipient personalisation tokens
  • Deliverability monitoring (SPF / DKIM / DMARC)
  • Unsubscribe + bounce handling baked in

Capability 04

Brand Voice Profile

Train ThorStack on what your brand sounds like: tone, vocabulary, banned phrases, signature openers. Every AI draft anchors to the profile so the team produces consistent copy without re-explaining the voice.

What's included
  • Tone + vocabulary + banned-phrase profile
  • Per-channel voice variants (LinkedIn vs. TikTok)
  • Drift detection on outbound posts
  • Style review on copy authored outside ThorStack
  • Per-campaign override with audit trail

Capability 05

Asset Library & Generation

Stock images, brand assets, logos, and AI-generated visuals in one library that is tagged, searchable, and rights-tracked. Generate channel-specific cuts from one master with auto-resize and safe-zone fitting.

What's included
  • Tagged, searchable asset library with rights metadata
  • AI image generation + brand-anchored prompts
  • Channel-specific auto-resize (1:1, 4:5, 9:16, 16:9)
  • Safe-zone fitting for cropped thumbnails
  • Version history per asset

Capability 06

Analytics & Pipeline Attribution

Engagement and reach per post, plus revenue attribution back to the campaigns that sourced the pipeline. See which channel actually drove last quarter's deals, not just which got the most likes.

What's included
  • Engagement + reach + CTR per post and campaign
  • UTM auto-tagging with CRM contact resolution
  • Pipeline attribution per campaign + channel
  • Cohort revenue by acquisition source
  • Monday morning memo authored by Echo

Capability 07

Audience Segmentation

Build audiences from CRM data, behavioural signals, or imported lists. The same segment definitions power emails, ads, and on-site personalisation. Change the segment, and every campaign updates.

What's included
  • Segments built from CRM + behaviour + custom fields
  • Live segment counts with refresh-on-write
  • Shared with email + ad + on-site campaigns
  • Suppression lists (unsubscribes, do-not-contact, current customers)
  • Lookalike seeds for paid channels

Capability 08

Campaign Workflows

Group posts, emails, and assets into a campaign with shared goals, budgets, and rollups. Briefs, approvals, and post-mortems live alongside the work, never in a separate doc that nobody opens.

What's included
  • Multi-channel campaign objects with rollup analytics
  • Per-campaign budget + spend tracking
  • Brief, approval thread, and post-mortem in one place
  • Stage-gated workflow (draft → approve → schedule → live)
  • Goal tracking with channel-level contribution

Capability 09

Echo: Your CMO Agent

An always-on marketing agent that drafts on brand voice, suggests the next campaign, watches the calendar for gaps, and answers questions across dashboard, Slack, Telegram, WhatsApp, and email.

What's included
  • Brand-voice-anchored first drafts across channels
  • Calendar-gap detection with campaign suggestions
  • Weekly Monday memo on what worked + what didn't
  • Engagement-drop alerts with suggested actions
  • Human-approval gateway on every publish
Brand integrity

Your audience is a trust. ThorStack keeps the voice consistent and the data under your control.

  • Per-channel OAuth, no shared accounts
  • Audience data stays on your tenant
  • Approval gates on every publish
  • Audit log on every send + post

Ready for a stack
built around you?

Every ThorStack deployment starts with a 30-minute call. Tell us how you operate, and we'll show you what your stack would look like.