ThorStackThorStack

For dtc brand operators

DTC brand operators
don't need eight tabs.

If you run a direct-to-consumer brand, traffic is expensive and every bounced visitor is money you already paid for. ThorStack Growth turns your storefront into a conversion engine (popups, an AI concierge, session replay, and A/B tests on one embed), and the captured leads and orders flow straight into the CRM, commerce, and finance modules that run the rest of the business.

Today

What's eating your week.

  • You pay for the click, then watch most visitors leave with no email, no account, and no second chance to reach them.
  • Your analytics, heatmap tool, popup app, and review widget are four separate Shopify apps with four bills and no shared view.
  • You can see that checkout leaks, but not where, and you're guessing which fix to ship first.
  • Emails captured by your popup tool sit in a list that doesn't know what the customer bought.
  • Support, returns, and post-purchase email live in yet another stack.

With ThorStack

The operational layer
runs itself.

01

Exit-intent and scroll-depth capture

Modal, inline, and progressive popups fire on exit intent, scroll depth, time on page, or idle, first-order discount, back-in-stock, or newsletter. Forms reuse your existing lead schemas; captures land in the CRM with the full session attached.

02

Watch the checkout leak, then fix it

PII-masked session replay and click heatmaps over auto-captured page screenshots show exactly where visitors stall. Funnels quantify the drop-off step by step with a z-test, so you fix the leak that's actually costing you.

03

A/B test the offer, not your gut

Run popup-variant experiments with deterministic visitor bucketing. ThorStack declares a winner with a two-proportion z-test and a Wilson 95% confidence interval, no eyeballing a dashboard and hoping.

04

An AI concierge that knows your catalogue

A chat concierge grounded in your product pages and policy docs answers sizing, shipping, and returns questions 24/7, cites its sources, and hands warm leads to the CRM.

05

Capture → order → ledger, one tenant

Captured leads become CRM contacts; Shopify and Etsy orders reconcile in Commerce; revenue and multi-country tax roll up in Finance. One customer record, not four tools' worth.

Modules
  • Growth
  • Commerce
  • CRM
  • Finance
  • Social & Content
  • AI Workforce
See all features →
Integrations
  • Shopify
  • Etsy
  • Google Workspace
  • Stripe
  • Paystack
See all integrations →
Replaces
  • Hotjar (heatmaps + recordings)
  • Privy or OptinMonster (popups)
  • PostHog or GA4 (on-site funnels)
  • Intercom or Gorgias (basic concierge)
  • A standalone CRM the popup tool can't see
We were paying for traffic and leaking it. One embed gave us exit-intent capture, the heatmap that showed the checkout drop, and the A/B test that fixed it, and every email lands in the same place the orders do.
Lena Hofmann · Founder, Møller Goods

Ready for a stack
built around you?

Every ThorStack deployment starts with a 30-minute call. Tell us how you operate, and we'll show you what your stack would look like.