01
One embed for capture, chat, and experiments
Lead popups, an AI concierge grounded in your docs, behaviour events, funnels, and A/B tests all ship from a single <script> tag, no per-feature plumbing and no analytics SDK to instrument.
For b2b saas demand-gen marketers
B2B SaaS demand-gen marketers
don't need eight tabs.
If you own demand gen at a B2B SaaS company, you're judged on pipeline, but your site, your chat, your experiments, and your CRM live in four tools that don't agree on what happened. ThorStack Growth runs site capture, an AI concierge, funnels, and A/B tests from one embed, and writes every lead into a CRM that already holds the deal, the inbox thread, and the close.
Today
What's eating your week.
- ✕Marketing-sourced pipeline is an argument every QBR because attribution lives in a different tool than the deals.
- ✕Your chat widget books demos, but the context never reaches the AE.
- ✕Running a homepage experiment means a developer, a feature-flag tool, and a two-week wait.
- ✕Form fills land in a marketing tool; sales works a CRM; the handoff loses half the context.
- ✕You can't say which campaign, page, or popup actually produced a closed-won deal.
With ThorStack
The operational layer
runs itself.
02
An AI concierge that qualifies and books
The concierge answers product questions from your own content with citations, captures the lead, runs server-side lead scoring, and routes it into the CRM with the full conversation attached.
03
Experiments without engineering
Test headline, CTA, and offer variants with deterministic bucketing and z-test significance. Declare winners on evidence, not on the loudest opinion in the planning meeting.
04
Funnels and segments tied to pipeline
Multi-step funnels show where high-intent visitors drop. Behaviour segments, pricing visited, 3+ sessions, paid traffic, become the cohorts the CRM and Marketing agents nurture.
05
Attribution that ends the QBR argument
Captured leads carry UTM source and session history into the CRM, so marketing-sourced pipeline is one report, not a reconciliation exercise across four tools.
Replaces
- Drift or Intercom (chat)
- PostHog or Mixpanel (funnels)
- Optimizely or VWO (A/B testing)
- A standalone form / popup tool
- Spreadsheet attribution
“Demo bookings used to land in a chat tool and die there. Now the concierge captures and scores the lead, it shows up in the CRM with the whole conversation, and marketing-sourced pipeline is one report instead of a fight.”
Marcus Bell · Head of Growth, Cadence
Built for other lean teams too
ThorStack for e-commerce operators→ThorStack for solo saas founders→ThorStack for boutique agencys→ThorStack for multi-brand retailers→ThorStack for in-house counsels→ThorStack for hospitality operators→ThorStack for boutique accounting firms→ThorStack for dtc brand operators→ThorStack for content publishers→ThorStack for online course creators→
Ready for a stack
built around you?
Every ThorStack deployment starts with a 30-minute call. Tell us how you operate, and we'll show you what your stack would look like.