01
One embed for capture, chat, and experiments
Lead popups, an AI concierge grounded in your docs, behaviour events, funnels, and A/B tests all ship from a single <script> tag, no per-feature plumbing and no analytics SDK to instrument.
For b2b saas demand-gen marketers
B2B SaaS demand-gen marketers
don't need eight tabs.
If you own demand gen at a B2B SaaS company, you're judged on pipeline, but your site, your chat, your experiments, and your CRM live in four tools that don't agree on what happened. ThorStack Growth runs site capture, an AI concierge, funnels, and A/B tests from one embed, and writes every lead into a CRM that already holds the deal, the inbox thread, and the close.
Today
What's eating your week.
- ✕Marketing-sourced pipeline is an argument every QBR because attribution lives in a different tool than the deals.
- ✕Your chat widget books demos, but the context never reaches the AE.
- ✕Running a homepage experiment means a developer, a feature-flag tool, and a two-week wait.
- ✕Form fills land in a marketing tool; sales works a CRM; the handoff loses half the context.
- ✕You can't say which campaign, page, or popup actually produced a closed-won deal.
With ThorStack
The operational layer
runs itself.
02
An AI concierge that qualifies and books
The concierge answers product questions from your own content with citations, captures the lead, runs server-side lead scoring, and routes it into the CRM with the full conversation attached.
03
Experiments without engineering
Test headline, CTA, and offer variants with deterministic bucketing and z-test significance. Declare winners on evidence, not on the loudest opinion in the planning meeting.
04
Funnels and segments tied to pipeline
Multi-step funnels show where high-intent visitors drop. Behaviour segments, pricing visited, 3+ sessions, paid traffic, become the cohorts the CRM and Marketing agents nurture.
05
Attribution that ends the QBR argument
Captured leads carry UTM source and session history into the CRM, so marketing-sourced pipeline is one report, not a reconciliation exercise across four tools.
What it's worth
Run leaner, spend less,
earn more.
Operational efficiency
Capture, an AI Chat concierge, funnels, and A/B tests ship from one embed and write into the CRM, so the marketing-to-sales handoff keeps its context.
Cost savings
Growth, Chat, and Lead Forms in one plan replace your chat, funnel-analytics, and A/B-testing tools.
Revenue growth
Attribution sits with the deal, so marketing-sourced pipeline is one report — and experiments lift conversion without waiting on engineering.
Replaces
- Drift or Intercom (chat)
- PostHog or Mixpanel (funnels)
- Optimizely or VWO (A/B testing)
- A standalone form / popup tool
- Spreadsheet attribution
“Demo bookings used to land in a chat tool and die there. Now the concierge captures and scores the lead, it shows up in the CRM with the whole conversation, and marketing-sourced pipeline is one report instead of a fight.”
Marcus Bell · Head of Growth, Cadence
Built for other lean teams too
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Start your transformation
with a 30-minute call.
Tell us how you work today, and we'll show you your starter pack: the tools, the agents, and what you'd save. No commitment needed.