Growth overview
The one-line embed that turns any website into a lead engine, what it activates and how to install it.
What Growth is
ThorStack Growth is a single <script> tag you paste on any website. From that one embed it activates lead-capture popups, an AI chat concierge, behaviour analytics, session replay, heatmaps, funnels, behaviour segments, and A/B testing, and every lead it captures flows into your ThorStack CRM. No per-feature plumbing, no separate vendors, no widget-fest.
It's the same idea as running PostHog + Hotjar + Drift, except it's one embed wired into the rest of your operating system.
Install
Copy your embed from Growth → Install in Mission Control and paste it before </body> on every page you want instrumented:
<script async
src="https://api.<your-tenant>.thorstack.com/api/public/growth/embed.js?k=PUB_xxxxxxxx">
</script>
- The
k=PUB_…key is a public key scoped to your tenant, it's safe to ship in client-side HTML. It can only write impressions, events, and leads; it can't read your data. - The embed is served with a short cache TTL, so updates reach already-installed pages within about a minute of a release.
- One embed covers a whole site. You don't add a second tag per feature.
What activates
| Capability | What it does | Doc |
|---|---|---|
| Lead-capture popups | Modal, inline, progressive forms with behavioural triggers | Popups |
| AI chat concierge | RAG-grounded answers from your own content | Chat concierge |
| Analytics + replay | Sessions, events, rrweb replay, heatmaps | Analytics & replay |
| Funnels + segments | Multi-step conversion math and behaviour cohorts | Funnels & segments |
| A/B testing | Popup-variant experiments with significance | Experiments |
| CRM sync | Captured leads land as CRM contacts | CRM sync |
Privacy by default
- Do Not Track is honoured both in the embed and server-side, a tampered embed can't force capture.
- URLs are PII-stripped server-side before storage.
- Session replay is opt-in and masks inputs by default.
- Per-session erasure supports GDPR / NDPR data-subject requests.
See Data residency for where the captured data lives.
Next
- Lead-capture popups, your first conversion lever.
- Analytics & replay, see what visitors actually do.